Momentum

Hey ya'll, welcome to another installment of "things Andy's learned in life."

Pt. 1: Let's talk about momentum.

Recently, while listening to Signs, I was contemplating Drake's career and his tremendous success. I remember when Bunzie and I would chill in my basement back in 2009 and jam out to Wale, J. Cole, Drake, Big Sean...basically the whole XXL freshmen class. Fast forward 8 years...0 to 100 real quick. Drake has been on the Hot 100 Billboard chart for 8 straight years. He’s not an underground no-name anymore. This dude has produced so much stuff, it's astounding. And, he hasn't shown any signs of slowing down—in fact, he's only done the opposite. He just did a collaboration with Clarkes, he just dropped a song sponsored by Louis Vuitton and he's opening a flagship store in the UK... How? This is when it clicked... momentum. It's basically the snowball effect, except intentional. 

Recently, I saw an interview with Eminem where he says something like "Dre told me you have to work hard to get to the top, then twice as hard to stay there." In the end, momentum is the product of hard work. You build momentum by executing & getting shit done. You’ll fail a bunch along the way, but this will only make you stronger. And, you can’t stop there. You know Newton’s first law of motion? An object in motion will stay in motion unless acted upon by an outside force? Yeah, well, in the real world that outside force is gravity… that’s why a car will eventually stop, a ball will eventually stop bouncing. Same applies to your personal momentum—if you don’t actively push the boundaries, gravity will naturally slow you down to a stop.

The Point: Build your momentum by starting small. Recognize when you’re building momentum. Then, don’t slow down. Hold onto it & keep adding fuel to the fire. 

Pt. 2: Where I f*cked up.

I started to reflect on my own life and, although I didn't recognize it back then, at the end of high school and early college, I was definitely gaining momentum with Dirgy. It all started back in 2009 when I started designing t-shirts, printing them myself and selling them to my friends. I started small & simple. This progressed into photoshoots, fashion shows, events, and being featured in a brick and mortar store. Towards the end of college & post-graduation, things started to slow down. Gravity was taking effect. In retrospect, there's two main reasons for this.

1. In 2011, I made a rookie mistake: I purchased way too much inventory. 

When you’re a tiny business like I am, you should always keep the supply lower than the demand. Even though the profit margins are less, the goal should be to sell out of everything before putting more money into production. Hindsight is 20/20 & I wish I had purchased a quarter of the inventory that I did. I would have sold out quickly, which would have given me the ability to reinvest into new projects & products. Instead, I sat on tons of inventory that I was trying desperately to sell. I basically hit a financial wall.

2. Dirgy was not the priority. I was a full time student in college & working part time. In my senior year, I was going to school full time, working part time, and interning. Then, next thing I knew I was graduated and working full time. "Life" consumed a lot of my time and energy, taking away from Dirgy. Since I went to school for business, my creative side was massively neglected, especially in my final years.

Ultimately, with having financial & time limitations, I let gravity slow down my momentum that I had worked really hard to gain. But, it was a great learning experience and I'm currently re-building my momentum as we speak. This website and this content is a part of my new journey...I know exactly what I want... I always have. But, there's no roadmap to making your dreams happen. It takes hard work and patience. I'm taking it one step at a time & I intend to share the ups and downs along the way with you.

Shout out to Hassan for inspiring this post. While in Dublin, I was talking about where I messed up with Dirgy back in college & he casually said something like "you know, this is all amazing information you've gained from first-hand experience.” What he said struck me for some reason—I never really thought about it like that. It’s funny how casual comments can inspire so much. With it relating to momentum, I knew I had to write about it.

Thanks for reading! Don't hesitate to reach out with feedback or questions. And make sure to follow me on Instagram & Snapchat: ASWolfe91